With so many products on the market promising to have ‘superfood’ properties, how can we separate the superficial sales claims from the ones actually worth trying? Jenna Farmer tackles the most popular superfoods on the market to reveal which ones actually live up to the hype

How often have you added something to your shopping basket after reading that it was this month’s superfood? Whether it’s getting passionate about kale, or adding spirulina to our morning shake, we’re all guilty of jumping on wellness trends in a bid to look and feel better. But what does the word ‘superfood’ actually mean?
Well, it turns out there’s actually no singular definition of what a superfood is. While we generally use the term to describe a product with some health benefits, ‘superfood’ is not a scientific term, meaning the label doesn’t really tell us by itself what sets the product apart.
“The term superfood isn’t regulated in any way, so anyone can make food or package a fruit or vegetable and call it a superfood,” says Sophie Medlin, consultant dietitian at CityDietitians.
And this is the problem. While it might encourage us to eat more healthily, calling a product a ‘superfood’ doesn’t necessarily mean it’s better than one that isn’t. Clever marketing has us thinking we need to splurge at health food stores for these hallowed foods in order to be healthy, but we can find many of the same benefits in our everyday diet – without the premium price tag. For example, while spirulina and quinoa are high in antioxidants, you don’t need to splash out on them if you don’t want to. In fact, you can find plenty of antioxidants in your average roast as broccoli and cabbage are great sources of them.
So, which superfoods could be worth tucking into, and which ones should you leave on the shelf? Let’s take a look…
FAD: Kale
Remember when kale was everywhere? You could even buy T-shirts declaring your love for it. Yet, since 2014, the leafy green seems to have been declining in popularity with fewer and fewer Google searches – but why? Well, while it doesn’t hurt to add this to your salad, you can just as easily get nutrients from similar vegetables. One study compared kale to other vegetables such as Chinese cabbage and spinach, and found they all contained higher levels of 17 nutrients than kale did.
FAB: Blueberries
All berries are a good source of fibre, but blueberries stand out from the crowd as a superfood worth shouting about.
“Blueberries are pretty ‘super’; they contain polyphenols which are like antioxidants – these are shown to improve brain function,” adds dietitian Sophie Medlin.
Studies have shown that a moderate intake of blueberries can also help reduce your risk of things like type 2 diabetes and cardiovascular disease, thanks to anthocyanins (which are like antioxidants). And, there are ways to make your purchase last longer.
“Buy frozen, because they’re cheaper and retain more nutrients,” advises Sophie. The perfect addition to whizz i