Laura Brand: permission to play

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Laura Brand is on a magical mission to help us all embrace creativity and welcome joy into our lives. Through her new book, The Joy Journal for Grown-ups, she’s gifting us with permission to be curious and play, in the most beautiful and nature-inspired ways

Laura Brand: permission to play

Close your eyes for a moment, and think back to when you were a child. What type of playful, creative activity did you love? Now ask yourself: when was the last time you did that as an adult, and what is stopping you from doing it now?

When I did this exercise, I remembered picking up rose petals from the garden and storing them in a jar with water to make ‘perfume’, building elaborate sandcastles bedecked in shells on the beach, and creating a school holiday diary covered in a Smash Hits poster, crammed full of scribbles, postcards, and pictures of day trips and family visits.

Decades later, I know that the rose petal perfume probably isn’t worth pursuing, but seeking out shells to appreciate their beauty, keeping a diary, or drawing pictures of moments that really matter to me? They sound like beautiful things to do.

Author and illustrator Laura Brand is dedicated to championing the benefits of engaging in creative play like this for people of all ages. Her personal adoration of creativity stems back to her childhood, and playtime with her own children, Mabel and Peggy, provided the catalyst for curating and writing two truly beautiful books on the subject.

“When my daughter was born I started to look for ways to be a little bit more mindful in parenthood, and in general adulthood, so I started engaging her with creativity and nature – my passions,” Laura explains. Their discoveries inspired The Joy Journal for Magical Everyday Play, the publication of which prompted heartwarming reader feedback.

“I had so many messages,” Laura beams. “From lovely parents, or the aunts, uncles, and grandparents in some cases, who said that getting outside with the children, using a little bit of imagination, and being permitted to play in a way that’s a bit slap-dash, with an emphasis on ‘have a go’, brought about feelings of nostalgia and a feeling of being nurtured.”

Laura Brand: permission to play

These comments inspired Laura to develop her new book, written for adults: The Joy Journal for Grown-ups: 50 homemade craft ideas to inspire creativity and connection. She focused on activities that she loved or wanted to learn, such as candle and soap making, creating wreaths for any occasion, and experimenting with painted glass – all beautiful, ways to slow down, find our flow, and welcome in some joy. Because, as she explains, that’s a really great thing for grown-ups to do, too.

“We are still allowed, in adulthood, to play. It’s quite hard to remember and do that, and to feel like we’re making the most of our time. The idea is to invite people to try to get into a creative mode and play, and for it not to necessarily result in these big final products or projects, but just to have a go.”

At the heart of Laura’

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